🌿 Our Story
New York City is the food capital of the world — but in recent years, the plant-based community here has been fading. Beloved vegan spots have closed. Pop-up markets disappeared. And as the founder of Madrina Vegana, I felt it deeply — not just as a business owner, but as a member of a culture that was losing its space.
While places like New Jersey and Long Island continue to support thriving vegan scenes, NYC was missing something. So I decided to build it.
Planted Culture Market was created to bring our community back together — to give vegan food, culture, and small businesses a home in the heart of the city. This market isn’t just about selling food. It’s about reviving a movement.
From crispy tacos to Afro-Caribbean soul food, comfort food, artisan goods to fresh juices, we’re creating space for everyone to show up, be seen, and eat well — plant-based and proud.
